Framing on Fox

It is surprising how well all the news stories on the Fox News Channel use

a technique of framing. If one watches Fox news, he or she can easily

notice that the Republican Party, its representatives, and affiliates are

at almost all times portrayed in a positive light. The Democratic Party,

its representatives, and affiliates, on the other hand, in almost all

cases, are portrayed in a negative light.

This pro-republican story depiction is achieved with the use of framing

which excludes various aspects of a particular story and only keep those

elements which are favorable to republicans. Fox can easily throw away

facts or alternative points of view on this or that issue or event and

this way would hide a real picture and deviate from presenting information

objectively.

The viewer is often left with the impression that McCain is good and Obama

is bad. For example, the story about  Cory the Plummer  which appeared on

the Fox website on October 31, tells about a business owner who does not

like Obamas tax plan. Although Cory the Well Driller  owns 4 businesses,

the news anchor described him in such a manner that he is from a lower

class, poor, and outraged that even more money would be taken away from

him if Obama became the President. People who watched this story would

most likely have an opinion that Obama wanted to impose high taxes on

working class of the American society, although Cory’s income probably

sums up to several million dollars and will be taxed fairly, according to

Obama’s plan.